Using Mailchimp For Email Marketing – Email remains one of the most effective marketing tools. A direct channel to connect with your audience is an invaluable way to bypass all the noise of the internet.
Among the many email marketing providers out there is MailChimp. The service is popular among bloggers and small businesses. And best of all, it’s completely free to use for up to 2,000 subscribers.
Using Mailchimp For Email Marketing
In this article, we’ll cover the basics of using MailChimp for email marketing. Our goal is to help you create your own MailChimp account, start collecting email addresses on your website, send your first email campaign, and everything in between.
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The first step is to set up a free MailChimp account. To do this, simply go to the MailChimp website and click the button
After clicking on the link in the confirmation email, you’ll be asked to provide some personal information (no credit card required, don’t worry). Once done, you will automatically go to the main menu.
The MailChimp dashboard is the heart and soul of your MailChimp account. But hey, you’re a WordPress user, so what’s new?
Although we all know that “the money is in the list”, before you can create anything of value, you have to create it. So let’s do it, shall we?
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You now have an empty list ready to be filled. If you already have a list of subscribers from another service, you can import it into MailChimp.
Signup forms appear on your website and allow people to sign up for your newsletter. You can get there
MailChimp may ask you to confirm your “From” email address before allowing you to create a registration form. If this is the case, it will automatically take you to the settings. click on the
You can define the appearance of your forms and the emails required for double opt-ins, unsubscribes and profile updates. This will be our first stop, so keep clicking
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There is a drop-down menu at the top of the page. It includes all the forms and emails your subscribers encounter. You can customize them using the tabs at the top of the field.
In addition to styling your forms, you can also allow your subscribers to choose the format of their emails (HTML or plain text) and whether they want to use reCAPTCHA to protect the form from spambots.
The standard settings should be enough to get you started. However, if you want, you can go completely crazy and make everything look exactly how you want.
If you enter the last and first name fields in the registration form, you can use the data collected here later to personalize your e-mails. This is something called
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Merge tags are placeholders in emails that collect information about your subscribers stored in MailChimp. For example, if you start your email message with the string “Hey *|FNAME|*”, all recipients will be greeted with their first name if it is saved in their account with their email address.
To take advantage of this feature, it’s worth gathering the necessary information from the start, so keep that in mind. The full list of MailChimp merge tags can be found here.
Since I already wrote a step-by-step article on how to integrate MailChimp into WordPress, including how to get registration forms on your website, I won’t repeat the entire process here.
Now, those who are ready to collect subscribers, we better have something ready to send them. The first step is to create an HTML template for our email campaigns. This ensures that email content looks nice and polished when it arrives in our subscribers’ mailboxes.
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In my opinion, one of MailChimp’s biggest strengths is how easy they make this step. With the drag and drop editor, you can create fully customized and mobile-friendly HTML templates in seconds.
This article assumes that you want to create your own email template. So your port is a
Choose your basic layout, such as one, two or three columns (or a mix), left or right sidebar, integrated RSS feed, etc. Choose wisely, because you won’t be able to change it later.
On the left side you can see the preview of the template, and on the right side you can see the content blocks that can be added and additional design options. To add text, images and groups of images, as well as dividers and other elements to your template, simply drag them into place.
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You can edit, copy or delete individual blocks in the template by hovering over them. Upload images, edit and format text, create columns and more. It’s all pretty self-explanatory and you should be able to get the hang of it quickly.
P.s. Don’t forget to change the text in the front header from “Use this area for a brief preview of your email content” to something more meaningful. And don’t delete all the weird looking code in the footer – they’re important!
This allows you to choose a style for different elements of the template, such as the entire page, header, footer, and more. You can set the background, text colors, fonts, line height, text alignment and more. CSS experts feel at home.
. This allows you to further customize the template for display on mobile devices. This means you can opt for a smaller font on phones and tablets, for example.
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You can choose which little MailChimp badge to attach to your email (this is a non-negotiable for free accounts). But hey, for all that MailChimp offers for free, it’s only fair that you promote them a bit.
When you are satisfied with the changes, or if you want to get a better impression of your work, you can use the menu to enter preview mode.
In the upper right corner. This shows how your email will look on desktop and mobile devices.
To get an even better idea of what your subscribers will see, send yourself a test email. when you are satisfied
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Note: The template is meant to be used over and over again. While the content of the emails changes, the general appearance remains the same. Therefore, when designing the template, focus only on the latter, such as colors, header image, etc., and leave empty content for the elements that need to be changed in each campaign.
Well polished, with your newly created template ready to run your first campaign. Hopefully you have a bunch of subscribers at this point.
Don’t worry if your first email campaign is just for your mom and a few friends who kindly subscribed to your list. This is a test to see what you can expect in the future.
First of all. This will take you to a submenu where you can select the type of email campaign:
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Here. Note that you can also access it directly by clicking the arrow next to the Create Campaign button and selecting the desired option directly.
In this next step, you can select the list you want to send the email to. You can include the entire list or segments that you previously or currently set up.
In this next step, you can choose the design of your email campaign. If you haven’t created a template yet, now is the time to do so. Since we drew our template earlier, we choose
We’re almost done! If you’ve followed the guide so far, all you need to do in this step is attach the content to your email.
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It’s not much different than creating a blog post. You can write titles and captions, format the text, and add links and images until you’re happy. Don’t forget the preview!
Of course, you can also add and remove content blocks if appropriate for your current campaign. If you’ve made changes to the template that you want to make permanent, use it
You will now be taken to a confirmation page that provides an overview of your campaign. You can see your email’s recipients, subject line, reply-to address, and more. MailChimp also alerts you if something goes wrong.
Alternatively, you can schedule it anytime in the future. Either way, good job! You can now officially call yourself an email marketer.
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You’re ready to run your own email marketing campaigns. So what’s next after you’re done toasting?
At the top you can see how many people open your emails, how many people click on your links and so on. This will give you a sense of what content they’re interested in, what types of email subject lines work best, and give you much-needed feedback to improve your marketing skills.
Another step in your career as a future email marketing guru is to educate yourself on both MailChimp’s advanced features and marketing techniques. A very good starting point is the MailChimp Knowledge Base.
Email is an important marketing tool for anyone running an online business, and MailChimp is an extremely attractive option for those new to email marketing. Besides being quite affordable,
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