Use Mailchimp To Send Individual Emails – One of the best ways to connect with your readers is through email. Having an active e-mail list for readers is a must for any author serious about selling books. An often overlooked but very important aspect of email list management is making sure your readers receive a welcome email when they sign up.
A welcome email can have two to three times the open rate of a regular email, and it’s the first step in building a connection with your readers. Email providers such as Mailchimp often offer an easy way to set this up. In this article, we’ll show you how to set up a welcome email using Mailchimp’s automation feature. This article is packed with helpful images and screenshots to make setting up your welcome email as easy as possible for a busy writer like you.
Use Mailchimp To Send Individual Emails
Mailchimp has an easy way to activate your welcome email! They now offer One-Step Automation features (including welcome emails) for every pricing plan (including their free plan!). You can learn more about their different pricing plans here.
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The paid Essentials plan from Mailchimp starts at $10/month, and we think it’s well worth it, even if basic automation setup isn’t required. (Note: The larger your email list, the more you’ll pay for the Mailchimp plan. Be sure to use the “Calculate Your Price” link listed below each plan’s price to determine a plan. and whatever pricing option works best for you.)
Once you’ve chosen a plan and logged into Mailchimp, you’re ready to set up your automation. Click Create campaign.
You must give the automation a name. We recommend a simple name such as “Welkomstmelding”. As you get more advanced, you can name your automated emails with fancier names, but to get started, stick to the basics.
You must also select a list. Most writers only want one list, so this is an easy choice. You should make sure to choose a list that includes your audience. Once you’ve entered your automation name and selected your audience, click Get Started.
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Mailchimp takes you to the Campaigns screen, where you can view and customize various parts of your email such as email name, subject line, sender information, body, and more.
You have named your email “Welcome Message”. Next, you need to enter the subject line of the email. We recommend taking the opportunity to greet your readers, so use a subject line such as “Welcome to [author’s name] mailing list” or “Thanks for reading. Join my mailing list”.
Next, you need to update your sender information to tell readers who your email is from. By default, your author name and email address should be there, but if not, make sure to add them. Make sure the author name is correct, and if writing under a pseudonym, use a pseudonym, not your real name.
The sending email address is a very important part of this whole process. Make sure you use an email address from your website (like [email protected]) and NOT a free email provider like Gmail or Yahoo ([email protected]). This keeps your email DMARC compliant, which is a complicated but important rule. You don’t need to understand it completely, but you need to avoid using free email providers. If you don’t have a website, we can teach you how to create one yourself with this course.
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Important Note: If you see a ‘Verify Domain’ button next to your email address, click it! Verifying your email domain is an important step in ensuring your emails stay clear of spam filters. All you have to do is click the button that appears. Mailchimp will send you an email; click the link that appears in that email and you’re verified – as easy as pie.
Mailchimp has MANY options for templates. They have “Themes” which have a prepackaged design with images in them. They can be fun to look at, but it’s better to just use the “Basic” 1-column template. We’ve found that the simpler the email, the better. You will see the basic template designer there. It can be a little overwhelming to think about designing an email from scratch, but follow our guide and you’ll be fine.
If you skip the part about verifying your “From” email address, MailChimp will give you some benefits for that. You just need to use it and get a non-free email address. If you use a service like Squarespace for your website, you can easily get an email address through them. MailChimp can warn you about what it calls “social tags” – in which case you can safely ignore the warning.
Click the blue Start Sending button at the top of the page to start sending your welcome email.
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If all goes well, MailChimp will show you the Rock n’ Roll monkey hand to let you know you’re done.
That’s it! Now, every time a user signs up to your mailing list, they will receive a welcome email. This is sure to engage your readers more deeply and increase sales.
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You know the saying that the best time to plant a tree was twenty years ago and the next best time is now?
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It is similar to email marketing. The best time to start building your list is when you have an idea for your business. The next best time is now. In fact, in 2017 the DMA found that the average return for every £1 (~$1.28) spent on email marketing was £32.28 (~$41.28), which is a fantastic investment.
But that is easier said than done. The number of email marketing software options can be overwhelming. Which one should you go with?
Mailchimp is one of the most famous and widely used email marketing software in the world. Founded in 2001 by Ben Chestnut and Dan Kurzius, Mailchimp now has more than 20 million users and is valued at $4.2 billion. Here’s why it’s a good starting point for beginners:
Today we’re going to look at how to use Mailchimp, one of the most popular email marketing tools out there, and show you how you can use it to start building your email list.
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Originally a side project to help Ben and Dan’s web design clients build email lists, it remained that way for the first six years of its existence, bringing in just a few thousand dollars per month.
However, in 2007 Ben and Dan realized that their hearts were no longer in their work as a web design agency and decided to focus on Mailchimp full time.
They received no external investment and financed business growth by reinvesting their profits there.
Since then, Mailchimp has become one of the most popular and well-known email marketing software out there with recent changes turning it into a full-fledged marketing platform.
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According to Forbes, in 2018 it had 20 million users, generated over $600 million in revenue, and was valued at $4.2 billion.
Kurzius explains: “To this day, it’s just a funny feeling that we can help. “I want people to see that the last 17 years are just a warm-up,” Chestnut said.
This question cannot be answered. It all depends on the needs of your business. So what you really need to ask is, “Which email marketing software is best for me?”
MailChimp, like any other tool, has its pros and cons and works better for some people than others. If you’re curious, we use and love Mailchimp at .
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There is something called the Lindy effect. It is a theory which states that the future life of an imperishable thing is proportional to its present age. So, for example, if a company has been in business for a year, you can expect it to be in business for another year, but if a company has been in business for 18 years like Mailchimp, you can expect it to continue to function. business for a further 18 years.
This is an important factor because an email marketing software vendor that is going out of business will disrupt your email marketing, which can cost you a lot of money in lost revenue.
Sure, the software has always worked well, but they’ve had time to perfect the user interface (although some say there’s a lot of room for improvement, as it can take some time to learn how to use Mailchimp). functions and secure delivery.
If you’re just starting out, chances are money is already tight, and paying more than $30 in monthly subscription fees to email your three subscribers seems ridiculous.
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But with MailChimp you don’t have that
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