Sending Email On Behalf Of Someone

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Sending Email On Behalf Of Someone – In many cases, you want to send emails on behalf of your customers. For example, if you run help desk software but want to use Postmark to power your email, you can set up all the necessary authentication for your domain,, but your customers will likely see the customerdomain instead of their own brands. . .com, instead of you.

Watch the recording of our webinar covering everything you need to know about sending on behalf of your users.

Sending Email On Behalf Of Someone

Sending Email On Behalf Of Someone

When shipping on behalf of your customers, you have several options that vary in both technical complexity and effort. In this guide, we’ll explore the pros and cons of each of these approaches at a high level, and then we’ll dive in to show how a hypothetical help desk company might use Postmark to implement each mailing strategy. API endpoints and requests will vary from one ESP to another, but the interface and concepts should remain the same.

How To Send An Email

Before we move on, here’s a quick overview of the pros and cons of each option for sending on behalf of your customers via Postmark.

In an ideal world, any message on behalf of your customers would use the customer domain with fully aligned authentication. This includes DKIM and SPF/return-path. However, your customers may not always be comfortable modifying DNS, or, in some cases, they may not be able to add entries to their company’s DNS. Another challenge with this approach is that setting up authentication for each client domain requires significant development, either on your end or handling significant manual intervention. While domain verification cannot guarantee delivery, it maximizes your customers’ chances for reliable delivery.

When your customer is not able to fully verify their domain to send with your service, you can still send from their email address. However, without authentication, some email clients such as Gmail and Outlook will display a “by” or “on behalf of” tag in conjunction with the sending address. Also, while Postmark offers this option, it is not something that is available from all email providers.

Even with this process, you’ll still want to verify that your client controls the “from” address you’re using. To do this, you must use a verification process to send an email to an address and the user must either follow the link or use a one-time code sent to that email address to verify ownership. With a postmark, it’s built. Postmark will send a verification email to the address with a link for the recipient to click to verify ownership.

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The last option is the simplest, both in terms of implementation effort on your part and configuration effort on the part of your client. You can send email from your domain and specify a different “From” name when you send email. You can potentially set up unique email addresses for each customer. For example, you can use

One catch to be aware of with this approach is that some email clients will aggressively add new contacts to the address book, and some will inadvertently be added to the address book with the wrong email address associated with their name. One solution is to update the name to say “Via Jane Customer (Vendor)” to make it clear that this is not the sender’s primary email address.

Let’s take a look at how the referral setup process should work for your clients and discover how the process can educate them to make the best decisions for their situation. What can you do if your client is not familiar with DNS or is not comfortable making changes to your company’s DNS settings? There’s a lot of room for error, so let’s break it down into an acceptable process.

Sending Email On Behalf Of Someone

One thing you’ll see in common with all options is that you’ll want to create a server for each client in Postmark. It allows you to manage statistics and mail streams on a per-subscriber basis. Not all ESPs offer the concept of servers, but you can think of them primarily as an organizational concept so that your different clients’ emails don’t get mixed up. This is completely optional, but it comes in handy.

How Signatures Are Added To Emails Sent As / Sent On Behalf Of Other Users

You can offer your customers all three options, or you can limit the options. In each case, you’ll want to provide some guidance on the pros and cons of why they might or might not want to use a given option.

Getting your customer to verify their domain is the best solution for sending email with their domain, but it’s also the most technically complex to implement for both you and your customers. It is also essential that they have the ability to make DNS changes.

While the most complicated to build and configure, this is the best overall process for customers who want to send from their domains.

To get an idea of ​​what is involved in offering DNS configuration instructions to your customers, you can go to the “Sender Signatures” section of your Postmark account and add a new domain.

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The verified “from” address isn’t the most intuitive experience, but it’s very simple to set up. It is essential that your customer has the ability to view the email to their desired sending address. Then, when you use the Postmark API to create a sender signature for that address, Postmark will automatically send a verification email to that address.

Without customer domain verification, the workflow is a bit simpler, but your customers’ emails will appear in Gmail via the tag.

If you are sending email on behalf of your clients and using their domains, the best way to verify and verify ownership of their domains is to set up DKIM, SPF, and return-paths. Since it’s not always easy or possible for customers to make changes to their company’s DNS, you might consider sending from the customer’s domain without authentication. Although this is possible, it has some drawbacks.

Sending Email On Behalf Of Someone

This approach ensures that they allow email to be sent from a verified email address, but that’s it

Sending Email On Behalf Of (sobo)

It happens like this. Sending on behalf of users without fully aligned authentication for the sending domain can create a situation with some email clients and services that send from an address on behalf of the email provider or through the email provider. The authentication domain must match the sender address domain to ensure that the authentication is fully aligned.

Without fully aligned authentication, email can look unprofessional at best or unreliable at worst. Ideally, for sending on behalf of your clients, you’ll want to go a step further to get validation for their custom domains by simply verifying domain ownership and encouraging them to set up DKIMandSPF/return-paths.

This is the easiest and most convenient method for everyone, but it also means that your customers don’t use their own domains. This is a great option to start with your first version as it will always be relevant. Remember that when someone signs up for your service to try this out, they may not be comfortable setting up DNS authentication right away. Giving them a quick and easy way to test it before fully committing can actually help make your service more accessible.

Changing just the display name requires the least effort, but the underlying email address will still use your domain instead of your client’s.

Examples Of Use

Of course, the answer is yes, it depends on your preferences. Each of these options has significantly different benefits. If giving your customers control over their brand is extremely important, you’ll want to focus on fully aligned validation for your customers’ domains. However, if your customers tend to be less technical, offering a simpler process with fewer steps is probably the right move. There are many variables to consider.

An important thing to remember is that you can always start simple and expand your options over time. For version one, you can only offer one option and then wait to see what your customers are most interested in. You need to weigh your options and choose the best option for your goals. User care email outreach to your customers, this question will eventually arise.

I just want to advertise my brand, my users should think that your emails are coming from us, can you do that?

Sending Email On Behalf Of Someone

, all emails we currently send are sent from the SMTP server but signed using our domain.

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Email address, it will appear to the user that our emails come directly from our servers. However if we try to send an email

The email will still be sent but will trigger every alert for email spoofing in almost every email client. And nobody wants that because it hurts your reputation and ultimately your deliverability.

A developer can use many different methods to implement this and some email services or APIs do a lot of the heavy lifting for you (wink mailgun) but you have to weigh the pros and cons. Here I will focus on Amazon SES as it is gaining more and more traction due to its reliability and low prices.

SES allows you to

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