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You want to send the same email to different people, but you still want a little personalization in it. Don’t you wish there was a tool that would make this task easier?
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Sending bulk email in Outlook isn’t as scary as it sounds. Of course, there are some complicated issues involved. However, once you understand how the software works, managing your business and locking in sales will be easy and efficient. Of course, for emails to be effective, you need to work on your business email templates. Once you do this, sending emails will automatically become easier.
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In this article, we’ll discuss mass email, Outlook, and everything you need to know about sending mass email in Outlook.
According to MarketingSherpa, 61% of customers prefer to receive weekly promotional emails. You can determine the type of email you send based on who your customers are and what they do. We have compiled a checklist below to help you understand it better
What you need to consider is that you don’t have similar people on your email list. Each of them will have their own tastes and preferences. Creating a successful email marketing campaign requires understanding their needs and desires.
We’ve briefly covered the types of emails you should send to existing and potential customers. Each type of email plays a specific role, forming different spokes in the proverbial marketing wheel. They include:
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Often referred to as the cash cow of email, welcome emails can increase revenue by over 320% compared to promotional emails. This is mainly because the recipient’s interest is recent customers.
You should make sure that your welcome email is detailed and includes information about all the products and services you offer Include a compelling and effective call-to-action and you’re good to go.
The importance of a newsletter cannot be overlooked. It helps build rapport and goodwill with customers. It provides a platform for your product and your brand name. Newsletters keep customers informed about the latest developments and products, which is a great way to pique their interest.
Special emails contain coupons, discounts, specials and more that can help you make sales. You can give special offers to some of your customers, congratulate them as VIPs.
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Using interesting email subject lines can make your customers feel special and recognized. This will help you in two ways – increase customer loyalty and generate revenue.
Product announcement emails can really help drive sales if you have a strong existing customer base. In fact, sending these emails to existing customers can increase conversion rates by 60% to 70%
You need to create effective sales email templates to increase the chances of potential customers placing orders.
Your customer adding something to their card shows that they are interested in the product. The average click-through rate was 21%, and about half of the orders were completed
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Confirmation email as proof of completed action (eg reservation, order, etc.). Such emails may be sent to customers and website visitors.
From these emails, customers can review payment and shipping information, get quick support, and get expected delivery dates. Email open rates are also high because customers more or less expect to see it in their mail. You can attach some promotional material at the end.
Featured content is a collection of high-quality and useful content that your customers will find interesting
To manage content effectively, you need to select a topic and then manage the related content. Neil Patel has created a checklist to better understand content curation. Here is the summary.
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Customer reviews play a very important role in determining the quality of a product and the goodwill of a brand. 84% of consumers trust online reviews like personal recommendations, so review request emails are very helpful Your existing customers will also feel that their opinion is valued and gain trust in your brand.
Milestone emails can celebrate your company milestones or a client’s connection with you. For example, your business has been in business for ten years, or a customer subscribed to your email list a year ago.
It makes customers feel special, which increases their loyalty to your brand. You can offer them special discounts to boost sales. Killing two birds with one stone.
According to Campaign Monitor, about 53% of emails are opened on mobile devices. This requires optimizing email for mobile devices.
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If an email is difficult or unpleasant to read, people delete it immediately, and some even hit the dreaded unsubscribe button. Sending personalized mass emails is great, but with changing times, mobile optimization has become a necessity.
Quickly send personalized emails or send bulk emails individually using Microsoft Word’s mail merge feature with Excel and Outlook.
Mail merging can help send the same document with unique details to different people. Your mail will have the same format, the same text, the same graphics, but with a personalized greeting. You can make email subject lines unique.
The two parts are then “merged” together via a mail merge (you know how aptly named that is?). This way, you can send bulk emails in Outlook without spamming your subscribers.
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(Note: The merge fields are taken from the mailing list column headings. If you find a mismatch, use “Match Field” to confirm accuracy. If you’re still facing a mismatch problem, select the field dropdown. Match the column and your list turn one on.)
As mentioned above, you can select a list of recipients by creating a spreadsheet in MS Excel. In this case, the recipient selection process is slightly different. Read on to know more about this.
After starting the mail merge, click Select Recipients and then click Use Existing List. Select the Excel spreadsheet you created earlier and select Open.
When the Select Sheet window pops up, select the name of the worksheet that contains the recipient information. If the first row of the generated spreadsheet contains column headings, you need to click “First Row Data Contains Column Headings”. Then, click OK.
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You can then move on to the remaining steps of personalizing your salutation and writing the body of your email. Selecting the recipient list can be done in Excel or Outlook, the end result will not be different.
Here are some tips to help you send personalized mass emails, saving you time and extra effort.
Get started with sending mass mailings in Outlook. First, as a user, you don’t need any additional newsletter tools. Second, your email recipients receive personalized emails, which can improve your chances of getting a sale.
Difficulty using Outlook centers around message display. Due to the missing newsletter tool, the newsletter may not display correctly. Similarly, if the recipient is using a different version of Outlook than you, the display problem may reoccur. Additionally, there are no personalization tools available to users in Outlook.
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That said, the sheer convenience and functionality of sending personalized mass mailings to individuals makes it very attractive and desirable for most users.
BCC stands for Blind Carbon Copy and is used to send the same email to someone while hiding the address of another email recipient. BCC has one major downside – it’s also the most common method of sending spam.
The problem here is that the sending server, the recipient’s domain server and the recipient’s email server will view your mass mailing differently.
The sending server will see that you are sending an email, which will be sent to many email addresses at the same time. Some of these emails may be sent to email addresses in the same domain, which are seen by the recipient domain’s mail server. If by chance, you send mail abroad, the recipient email server will also see it.
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All of these will count as strikes, increasing the chances of your mass mailing becoming spam This is why it’s best to send bulk emails from Outlook.
Microsoft Outlook sends the email immediately after the mail merge is complete. It can be bad for many of us. The good news is that Outlook gives us the option to delay outgoing emails.
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