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You know that saying about how the best time to plant a tree was twenty years ago and the next best time is now?
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It’s the same with email marketing. The best time to start building your list was the moment you got the idea for your business. The next best time is now. In fact, in 2017 the DMA found that the average return for every £1 (~$1.28) spent on email marketing was £32.28 (~$41.28), which is an incredible return on investment.
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But that is easier said than done. The number of email marketing software options out there can make your head spin. Which one should you go with?
Mailchimp is one of the most famous and widely used email marketing software in the world. Founded in 2001 by Ben Chestnut and Dan Kurzius, Mailchimp now has more than 20 million users and is valued at $4.2 billion. Here’s why it’s a great starting point for beginners:
Today we’re going to look at how to use Mailchimp, one of the most popular email marketing tools out there, and show you how you can use it to start building your email list
Originally just a side project meant to help Ben and Dan’s web design agency clients build email lists, it remained that way for the first six years of its existence, bringing in just a few thousand dollars per month.
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However, in 2007 Ben and Dan realized their hearts were no longer in the web design agency business and decided to focus full time on Mailchimp.
They took no external investment and financed the business growth by reinvesting the profits back into it.
Since then, Mailchimp has become one of the most popular and well-known email marketing software out there with recent changes turning it into a full-fledged marketing platform.
According to Forbes, in 2018 it had 20 million users, generated more than $600 million in revenue and was valued at $4.2 billion.
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“To this day, it’s just a fun feeling that we can help,” Kurzius explains. Kastanje chimes in: “I want people to see that the last 17 years have only been a warm-up.”
It is impossible to answer this question. It all depends on the needs of your business. So what you really need to ask is, “Which email marketing software is best for me?”
MailChimp, just like any other tool, has its pros and cons and works better for some than others. If you’re curious, we use and love Mailchimp at
There is something called the Lindy effect. It is a theory that states that the future life expectancy of a non-perishable thing is proportional to its current age. So, for example, if a company has been in business for one year, you can expect it to be in business for another year, but if a company has been in business for 18 years, like Mailchimp, you can expect it to will remain in business for another 18 years.
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This is an important factor because a failed email marketing software vendor will disrupt your email marketing efforts, which can cost you a lot of money in lost revenue.
Sure, software is always a work in progress, but they’ve had time to work out the user interface (although some would argue there’s a lot of room for improvement there, since learning how to use Mailchimp can take some effort), add the the necessary functions, and ensure delivery capability.
If you’re just starting out, chances are money is already tight, and paying a monthly subscription fee of $30+ to send emails to your three subscribers might seem ridiculous.
But with MailChimp, you don’t have to pay anything until you reach 2,000 email subscribers, at which point you’ll likely make enough money from your list to justify the cost of upgrading to a premium plan.
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And they do the whole casting thing with wide yarn very well. It doesn’t matter if you’re a hobbyist, a web developer, or an e-commerce entrepreneur, Mailchimp has you covered.
However, serving such a broad audience means that while this is a good solution, it is not necessarily the best solution for your niche.
For example, if you are a hobbyist who only needs the most basic email marketing functionality, MoonMail may be a better option.
Meanwhile, if you’re an online creator, ConvertKit was built with you in mind, and their mission is to help creators make a living online.
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So you should see if it makes sense to go with Mailchimp if there are niche options available.
You can use the cost calculator on their pricing page to find out how much you’ll have to pay when you reach a specific number of subscribers.
Switched from 🐒 @MailChimp to 🐳 @sendgrid and I recommend them to everyone! — @levelsio (@levelsio) November 12, 2017
5 minutes, yes, I think MailChimp’s pricing is predatory. $250/m to save my email subscribers what? — @levelsio (@levelsio) November 13, 2017
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To be fair to Mailchimp, their pricing isn’t that outrageous compared to some of their competitors, but it’s still something to keep in mind if price is an issue for you.
If you have an established business and have the money to invest in email marketing, then it probably makes more sense to choose one of the niche options on the market.
But if you’re just starting out, Mailchimp is the most affordable option (at least in the short term) and a great way to learn email marketing.
Also, the reality is that you should have started an email list the moment you got your business idea, and now you’re way behind schedule.
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So if you’re stuck in analysis paralysis and endlessly comparing different options without ever choosing one, then it might be best to just go with Mailchimp.
You can always switch to another email marketing software provider later down the road (switching is a headache, but it’s possible).
What matters now is that you start building your email list. You can check out 22 Mailchimp alternatives here, including free options.
The best time to start building your email list was the moment you started your business. The next best time is now. 😉 Click to tweet Get started with Mailchimp
How To Create Gorgeous Email Campaigns With Mailchimp — Amy Shamblen Creative
Go to the Mailchimp website and click the “Sign Up for Free” button in the upper right corner.
Once you have submitted the required information, you will receive an email from Mailchimp asking you to activate your account by clicking the “Activate Account” button.
Next, you must confirm that you are a human by clicking the “I’m not a robot” button.
You will then be taken through a series of setup screens asking you for more information (name, business details, physical address, etc.).
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There’s even a “Let’s Find Your Marketing Path” quiz that gives Mailchimp the information they need to make marketing suggestions in the future.
Once you’re done with all of this, you’ll continue the onboarding process by designing your first email.
You can then add contacts by either importing them from a file or using a pop-up form to collect subscribers.
You’ll then get suggestions on what to do next, which includes creating a landing page, growing your audience with Facebook and setting up an automated welcome email.
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As you can see, the registration and onboarding processes are very easy, so you have no excuses to log in anymore. Do it today!
Mailchimp is a user-friendly tool with a fairly intuitive user interface. The more you will use it, the more familiar you will become.
However, there is one important thing that you should learn from the beginning, because it is very important: it is Merge Tags.
Merge tags are dynamic tokens that you can display and use to make your emails look and sound more personal. These tokens retrieve data from your audience and your account (Audience Aggregation Tokens and System Aggregation Tokens).
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Is a merge code that stands for the recipient’s first name. So since you’re collecting your subscribers’ names, if you start your emails with “Hello”
“, everyone will receive a nice email with their name on it. It’s a nice touch, isn’t it?
Here’s another one: let’s say you need to send a confirmation email to someone, but before that you need to make sure their email address in your records is the correct one (btw, follow these tips if you’re someone’s email post must find address). In this case, you might want to use
There are many Merge Tags you can take advantage of, many of which will show their full potential when it comes to building automation sequences and segmenting your audience.
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An email autoresponder series is a series of emails that are triggered automatically based on a set of rules and criteria that you set up.
The list could go on for days. The important aspect to understand here is that implementing solid email automation can really help you manage and improve your business bottom line.
You can start with the welcome message. When you
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