Mailchimp How To Send Campaign – Whichever way you pronounce their name, Atlanta-based marketing automation and email marketing platform Mailchimp was founded in 2001 and has seen incredible growth over the years. 🚀
Although the company is best known for its clever and witty ad campaigns, it’s a great tool for anyone trying to implement email marketing in their business.
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It’s an easy-to-use tool once you get the hang of it, and its prices are ideal for a wide variety of budgets.
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But if you don’t know where to start, don’t worry! We’ve created this tutorial with step-by-step instructions on how to get started with Mailchimp. 🤘
Oh, and if you’re looking for a lightweight Mailchimp-style sales CRM, you can easily connect to Mailchimp: check out SalesFlare!
As you can see, once you have set up your account and logged in, you will be taken to the dashboard.
You’ll notice that there are five different tabs at the top left of the screen: Campaigns, Templates, Lists, Reports, and Content Studio.
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Campaigns are the actual emails, landing pages, etc. that you publish and send to customers. We will discuss this in detail in step four.
Templates are the section where you can create the design and content for your campaigns – more on that in step three.
Audiences (formerly Lists) is, surprisingly, the section for managing your audiences/mailing lists. We will discuss this in the second step.
Reports – A pretty self-explanatory section – where you can review the performance of your campaigns. Basically, you can see who is interacting with what and use that information to optimize your campaigns. We’ll cover reporting in more detail in Step 8.
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Content Studio is a brand new section in early 2019 that gives you a better view of your creative assets like uploaded images, gifs, logos, etc. Very simple, so we won’t go into details.
After you sign up, Mailchimp will walk you through setting up your account, including connecting your website, social media accounts, and more.
But after all these administrative procedures, it’s time to roll up our sleeves and get down to business!
The first and probably most important thing you need to do when setting up Mailchimp is to create your mailing lists — clean, up-to-date lists of customers, prospects, and business connections you want to communicate with.
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After all, engaging your customers (and potential customers) is what attracted Mailchimp in the first place, right? 😉
You can start with just one list, but feel free to create as many lists as you want – but note: if you have the same contact on multiple lists, that contact will count separately towards your total subscriber limit if the lists are not connected.
This is how Mailchimp’s pricing structure works – so don’t overdo it by adding the same contact to multiple lists. It can get very messy very quickly!
It automatically generates a signup form for every list you create – you can use it to get more members. Share it on your website, on social networks, wherever you want.
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2. Select Audiences in the top left, then tap Manage Audiences in the top right and select Signup Forms
6. Click the Page, Body, Forms or MonkeyRewards tabs to review the customization options. Use fields and drop-down menus to make any changes you make to styles, colors, and fields – Mailchimp will automatically save your changes
Before I start learning how to create email templates and send email campaigns, I want to quickly verify that you’ve come to the right place.
If you’re here for option 1, read on! Mailchimp is great or there are other newsletter software options for you. We also use Mailchimp for our newsletter. (You can sign up for our newsletter on our homepage if you’re interested!) Go ahead and skip to the next section!
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The advantage of using MailChimp for this purpose is that you can email thousands of people at once, quickly.
So what is the alternative without these drawbacks? You can send these emails directly from your own inbox in a personal way and level. Yes, there is also software for that!
Check out our guide on how to send bulk emails that feel personal. We will explain how to do it step by step!
When it comes to email marketing, you hear a lot about design, templates, campaigns, and more. But what is the difference between templates and campaigns?
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As discussed earlier, Mailchimp’s templates feature essentially allows you to create reusable layouts for your content, while campaigns are used to send actual messages.
Fortunately, Mailchimp lets you easily reuse campaign designs or replicate existing campaigns, but when using the tool, it’s generally best to keep reusable content in templates and message-specific content in templates. campaigns.
As you can see, there are plenty of pre-made template options available in Mailchimp. Feel free to use them as you learn to create well-designed templates.
However, you can also start from scratch and create your own template to suit your branding and style.
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Mailchimp also saves uploaded images to your account, so you can reuse them in future templates.
The process of creating a beautiful email template is simple, because Mailchimp gives you the ability to drag and drop blocks of content into your newsletter.
As you can see, there are tons of options available here. From videos to images to call-to-action buttons, it’s easy to create an email with dynamic and engaging content.
Mailchimp saves your work as you go, and when you’re done, you can save and exit the editor.
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Tip: don’t forget to add merge tags! Data you add to Mailchimp, such as your company logos and address, is saved under merge tags and helps you add branding without having to re-enter information each time. Here’s a great Mailchimp merge tag cheat sheet to get you started.
Once you’ve created the perfect email or landing page, it’s time to send it to your audience!
Campaigns are where you’ll send your message to your audience – whether it’s an ad, landing page or email – so let’s find out how we can do that!
An example: Let’s say you want to create a newsletter and send it to your audience. Once you’ve developed the newsletter in the template, it’s time to create your first campaign.
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3. In the To section, click Add recipients and select the list you want to send the email to; If you are segmenting your audience in a specific way, you can also select specific sections or tags from the list
4. Click Save and navigate to the From section; Enter the name and email address you want to send the message to and click Save
5. Next, in the Subject section, click Add subject, enter your subject and preview the email text – write something to make your email stand out! Click Save and proceed to the next section
6. In the Content section, click Design email and select the template you want to use for your email; Mailchimp will show you the editor page again so you can double-check the content and make any last-minute design changes*
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*If you prefer, you can also use this step to add content and create your email without using the template feature to add content first – it’s personal preference
7. Once your content is good, you have the option to connect your Facebook and Twitter accounts to the post so that Mailchimp can automatically share your campaign with your followers – this step is optional
8. Finally, you will see a bulleted list at the bottom of the page summarizing what is and is not included in your email; Review it to make sure you’re tracking everything you want to track by email
9. Click Send and Confirm or, if you want to send the email later, click Schedule and select the time you want your email to be sent.
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With Mailchimp’s various features, you’ll quickly find that you can do lots of fun things with your content, so take some time to play around with the tool and get familiar with everything you have.
We at Salesforce are big fans of automation, so it’s worth highlighting the email automation features available to MailChimp users! 🤓
From sending onboarding emails to new customers to creating a workflow around onboarding new subscribers, there are plenty of ways to save you and your business time. team, by sending e-mails.
How to access this feature? Suppose you want to welcome new subscribers to your mailing list:
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3. From here you will see tons of automated workflows available; For now, select Welcome New Subscribers
5. From here you can design your email and change all settings to your preference; You can also add other emails to the workflow if you also want to send onboarding emails, for example. (at
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