Mailchimp Best Time To Send Emails – Mailchimp is at the forefront of managing and delivering email marketing campaigns. As with all digital marketing tools, campaign results should be thoroughly analyzed and communicated to your superiors or clients. Native analytics tools may not always cut it – you need to collect the data yourself and create comprehensive reports that tell the whole story.
Digital marketing is a tool used to aggregate data and present it in a visually appealing way. This tool works with various popular digital marketing platforms, one of which is the email campaign management platform – MailChimp.
Mailchimp Best Time To Send Emails
Sending marketing emails can take a lot of creative energy and strategic planning. But if you don’t use a report to see the output data for those emails before you send them, how will you know if your efforts are paying off?
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That’s why you need a comprehensive email report—one that keeps relevant data in one place and makes it easy to see patterns and results. Of course, you want to see clicks on every email you send. But to get a more complete picture of the highs and lows of your campaign, you might want to see an improvement in your email conversion rates.
Before moving on to the reporting process, we need to assess the key metrics of reporting. Here are some:
Listed above are metrics to help measure the effectiveness of your email marketing approach. It is likely that these metrics will be scrutinized come the reporting period.
Now that we’ve covered the basics of email campaign metrics, it’s time to organize your data. All of this data needs to be translated into actionable reports that tell a story and provide insight.
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Establishing the key email campaign metrics above is very important. We’ve already covered what metrics to watch. So this part of the report is about organizing them.
This section contains the compiled performance of all MailChimp campaigns started during the selected period. These are big-picture metrics that summarize the effectiveness of email creation and marketing campaigns.
This helps you and your client (or manager) understand performance and progress over multiple reporting periods. Is your current strategy working better than before? This information is essential for a complete MailChimp report.
In our example above, the percentage increase is clearly marked below the current numbers along with the actual numbers.
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Not all of your MailChimp campaigns are created equal – they all have nuances and perform differently. In addition to the general picture, aggregated data, it is good to break down the performance of individual campaigns in the report.
This information is relevant to you as an email marketing manager and provides valuable information to your customer. They may want to take a closer look at which campaigns performed best and how the budget was allocated.
Evaluating each campaign’s open rates and CTR is detrimental to understanding which emails are good and which aren’t. Granular data helps you spot the positives in the emails you send to your mailing list. It also gives you insight into what your campaign’s Achilles heel is.
Cut back on strategies that engage your audience and ditch unsuccessful campaigns.
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Context is important when it comes to data, especially if you’re reporting to your company’s customers or executives.
Context comes from knowing your industry’s past and present and market dynamics. In addition, understanding the context helps to better interpret the data.
For example, if you sell ski equipment and your campaign has fewer opportunities in the summer, don’t be discouraged. It’s natural to see seasonal changes in your marketing results – be sure to account for them in your reporting.
Watch for violations when viewing reports. Anomalies occur when a metric increases or decreases in your results. They tell you, for example, whether your message is resonating with customers.
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Anomalies can alert you to deviations that affect your audience’s behavior. A huge increase in the number of registrations on the landing page can be due to, for example, a virtual video.
It’s good to track the ups and downs of your results. This way you can find out why they happened and predict when they will happen again.
Next, look for outsiders – it could be something that affects your performance, such as a holiday or big news.
Fluctuations in results are part of marketing. When generating a report, you may want to consider adding relevant comments to provide insight into unusual performance.
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By adding context to your MailChimp report, you can avoid unnecessary calls and interruptions from customers or leads.
Great internal reports help your team monitor the current situation and quickly find gaps in processes.
Welcome to try our pre-built MailChimp report template for free. We’ve already created the report for you: just connect your MailChimp account and your data will be automatically extracted. Enjoy!
Mindaugas is an SEO copywriter. He delivers quality content while drinking too much coffee and using a 10-year-old laptop specially attached to him. Are there any free or cheap bulk email programs? I need a program to send messages to email lists of 50-500 addresses.
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A. There are several programs on the Internet for sending emails to large subscriber lists, and most of them are free to use within limits. Some services may limit the number of addresses on your mailing list or limit the number of messages you can send each week or month. Free versions may limit you to generic post templates, but with a paid plan you can add custom designs and other features.
With many bulk mailing services, you first sign up for an account and then import the addresses in your mailing list from an Excel spreadsheet, comma-separated values file, or text document. When purchasing, check the feature list and read user reviews to make sure the software meets your needs.
MailChimp, an email marketing service founded in 2001, offers several packages, including the Forever Free package, which allows you to send 12,000 messages per month to up to 2,000 subscribers. The site includes help guides and step-by-step instructions for creating your first email campaign. (It also includes information on spam compliance, which is useful to read regardless of which service you use.)
Other services with free plans include SendinBlue, an easy-to-use bulk email program that lets you send up to 9,000 messages per month to an unlimited number of contacts. Zoho Campaigns lets you send up to 12,000 messages per month to 2,000 subscribers.
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If you want a program that you can install on your computer, SendBlaster for Windows is one of the many options. A free version is available on the company’s website, or you can purchase a pro version with more features for $129. Windows and OS X users may also want to check out the $50 Max Bulk Mailer. And for those looking for more software to manage email discussion lists and newsletters, check out open source efforts like GNU Mailman. If you’re like me, you’re always connected to your email client except when you’re sleeping.
That’s why it drives me a little crazy when people or companies send out automated email campaigns all at once. No one wants to wake up with 50 newsletters in their inbox and then receive 10 more on their way home from work.
Gone are the days of checking your email on your jewel-toned iMac at the start and end of the day. But unfortunately, some companies still adhere to this schedule.
I subscribed to 100 different newsletters and tried to find the best time to send emails in the most scientific way possible by recording all the times they were sent.
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It was The New York Times, BuzzFeed, Tim Ferriss, and even Good Dad News.
This made my inbox almost explode over the next month. But I was in the army. I selected 500 e-newsletters for this study and recorded the date and time they were sent.
First, the best time to send an email is when other companies aren’t sending it. And it is to this way of thinking that I draw all my conclusions.
Why would you want to pick a fast time and be different from the pack in this super powerful space?
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Second, some may say that the best time to send a newsletter is when other companies are sending it.
This may be true because their internal data is telling them something important. However, if you think about it from the recipient’s perspective, they probably won’t read all five new emails in their inbox.
Maybe these people choose
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