How To Setup Bellsouth Net Email In Outlook – The challenge of email marketing is growing and never ending. This is the dark mode of email.
We started writing about dark mode emails about a year ago. We then dedicate an entire month to testing its impact on email marketing. (Check out Darktober content, including our Dark Mode Email Design webinar.).
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Pathwire and Ascend2’s Dark Mode 2021 survey found that 44% of email marketers are considering a dark UX, and another 28% plan to use it soon in their email production process.
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So dark mode is still a hot topic among email developers and designers. It has become a part of the email experience that we cannot ignore. But as is often the case in our line of work, dealing with email’s dark mode is not so easy.
Dark mode is a setting that changes the color palette of the interface to display high-contrast content with dark background colors and light foreground colors. Black text becomes white and the white background becomes black. Finally, dark mode is used to reduce blue light and reduce eye strain to improve reading.
Many developers are already familiar with dark mode as it is a popular way to view code. Dark mode is also ideal for people who are sensitive to light, or for those who work at night, as it is easier to read in low light environments.
At one point, it was suggested that using dark mode on a mobile device could increase battery life, but it seems that the benefits were somewhat exaggerated. See our post on Dark Mode vs. Light Mode to learn more about the pros and cons, and check out our Dark Mode infographic for the most important information.
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Many popular apps have a dark mode option for their user interface. This includes email applications. But (and this shouldn’t come as a surprise) email clients handle dark mode in different ways. This is where the biggest challenges come in.
When dark mode is turned on, it’s not just the email app’s user interface that changes. Email clients can change the look of every message as well.
Dark mode changes the email background and font colors to black. To do this, it checks any color or background color with a CSS property
If a text or background color is specified, dark mode targets those HTML attributes and CSS elements with inline or inline styles. It then adjusts them to be lighter or darker. So if your text is dark, the dark mode setting in some clients will lighten it up. The same goes for background colors.
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All that said, since Dark Mode makes light colors darker and dark colors lighter, it will change the colors in your email accordingly (and doesn’t directly ask for your permission).
Black mode usually doesn’t cause problems with plain text because the text is black on white, which is just distorted. But with HTML emails, where different parts have different colors, things can get complicated.
Let’s look at an email campaign with Acid, which looked great in light mode, but the dark mode email experience was less than perfect.
For the most part, this email is still readable in dark mode. But if you’re dedicated to creating and improving the perfect email experience for all your subscribers, there are probably a few things you want to change.
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That’s why a growing number of email groups are devoting time to developing emails for both the light and dark ways. If this extra work doesn’t seem worth it, you can start by creating basic email optimization methods.
There are two simple steps email marketers can take quickly to improve the user experience that works in both dark mode and open mode.
Using transparent PNGs in your images allows changing the background color to appear seamlessly in dark mode. This way, whatever color the background color changes to, will be visible behind the image.
As you may have noticed in the Acid dark mode example email above, two of our images (including our logo) did not have a transparent background.
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Email transparent png images. But you should pay attention to the black text and icons. This brings us to our second point…
Dark mode emails can sometimes cause unwanted bounces in your campaigns. Suddenly, black text, icons, logos and more are not visible on a dark background.
While some graphic designers may cringe at the thought of adding white strokes around text and icons, it’s an effective way to ensure your email is readable and functional. The white stroke won’t be visible in light mode, but it helps things stand out when viewed in dark mode.
Trying to force mailboxes to send email in lightweight mode defeats the purpose. If your subscribers want to view emails in dark mode, it is wise to satisfy their needs and provide the right experience.
July / August 2022
There are a few code snippets email developers need to know to create dark mode emails.
The tag uses the body color of the entire email. So when an email with this statement is opened in Outlook.com or with dark mode enabled in Office 2019, the mentioned .body and h1, h2, h3, td tags will start working.
) is not supported by all email clients. It only works with clients that use WebKit as the rendering engine. As of this writing, the CSS application will work with Apple Mail, Thunderbird, and other versions of Outlook, but Gmail does not. Check out this resource from CanIEmail.com for the latest information.
In theory, you could use (pres-color-scheme) to “turn off” the dark mode and force it to use a light background color. However, if you take the time to force a white background, you can create a dark mode experience. Also, as mentioned, this CSS requirement will not work for all email clients.
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The biggest dark mode of email challenges are different clients like Gmail, Apple Mail, and Outlook.
Some email clients restore colors automatically, while others do not. Some change colors automatically in certain situations. Some clients support media requests for dark and light color schemes, while others do not. Here is the breakdown:
The operating system or device used by the subscriber can make email dark mode more difficult. There’s a lot to keep track of, which is why it’s important to conduct dark mode email tests that provide screenshots while previewing campaigns in a live environment.
Dark mode email preview for various major clients and popular devices. You can also use our statistics to track dark mode activations in different email clients. It’s the best way to deliver email beauty, no matter what mode your subscribers choose. Email is always changing, so it’s always evolving
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Still wondering if designing and developing a dark mode email is worth your time and effort? You can also use email in Acid to find out how many people on your list are viewing emails in dark mode.
When Email on Acid ran its own testing, we found that about 14% of our subscribers were using dark mode. We also expect this number to grow as the popularity of Dark Mode increases.
To learn more about how dark mode is affecting the world of email marketing, check out Pathwire’s Dark Mode Email Surveys
Stop going back and forth between platforms during pre-deployment and QA. With Email to Acid, you can find and resolve issues all in one place. Double check everything from content to availability and delivery. And, by previewing accurate emails on popular clients and devices, you can confidently deliver email perfection every time.
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The email at Acid content team consists of digital marketers, content creators, and creative emailers.
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