How To Send Bulk Email Using Mailchimp – Wondering how to use MailChimp to double your income? MailChimp is probably the best-known player in the email automation game. But even those with years of experience with the platform may not realize all the advanced features they’re missing. In this article, Dustin Baly, Head of Email Marketing at Ignite, reviews his seven favorite hacks for better results.
Now the service is social media, blog posts; landing pages? Bringing records and more into the mix. CRM There are even reporting tools, and this year there’s even a Content Studio that lets you add GIFs to emails and track your digital assets.
How To Send Bulk Email Using Mailchimp
In this article, To grow your lists. I’ll show you how to use MailChimp to create an email series and more. I will also cover some things you should know before starting the platform.
How To Send Out Mass Emails
Deliverability is the first step in reaching your subscribers. If you don’t have access to your inbox, all your email-related efforts will go to waste.
The reputation of your ESP contributes to your delivery rate. As it continues to exist, MailChimp is Drip. It ranks at the top, behind competitors like ConvertKit and ActiveCampaign.
MailChimp follows general best practices and includes some tools to help users stay compliant with applicable anti-spam laws.
Omnivore has built-in automation designed to prevent abuse. It works by scanning your campaign and analyzing addresses that may be affecting your deliverable. This includes spam traps or bounce addresses.
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If the sender’s IP address triggers too many spam messages, the receiving servers will route them to spam. or worse, Use firewalls to prevent them from reaching the inbox at all.
Generally speaking, your campaign will need to remove a lot of triggers (bad subject lines, spam triggers) to end up in this state.
A reliable ESP essentially means you’re working from a clean slate — any red flags are up to you. This means that you will still have time to delete useless contacts. You will need to avoid purchasing inventory from third-party sellers using a dual option agreement.
MailChimp treats all audiences as separate lists. They will charge you for the number of contacts across all audiences. Duplicates are not selected if they belong to two or more audiences.
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Instead, these are groups to separate your subscribers into different groups. It is recommended to have a master audience list using tags and segments. This way, it’s easier to clear your inventory and view your data in one central location.
Whether you want to nurture new leads toward making a purchase or guide new customers through the onboarding process, MailChimp’s autoresponder lets you always send the right message at the right time.
The platform can help you create a great welcome email in no time. It can generate a lot of clicks and ensure that future emails reach the right inbox every time.
Here, Some basic email templates are included in How-to-Set-Up Email Welcome. Remember that many of these steps can be applied to any setup based on triggers and actions.
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MailChimp’s automation builder basically follows a template and walks you through every step. All you have to do is create a series of emails and apply triggers that control who receives which email.
Automated systems are not included in every plan. To use all the automation features. You must pay for the Standard or Pro plan. Simple automation—meaning you can schedule one email at a time—is available for all programs.
They also show that different types of automation have a slightly different structure. We’ve covered the steps for creating a welcome sequence, but you’ll want to check out the Help Center documentation for additional automation setup information.
Because MailChimp is a huge pillar of the ESP marketing platform. They’ve added some new tools that can help you grow your list, from paid social ads to lookalike audiences and opt-in settings.
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Getting the most leads possible from a campaign can be fun at first, but the most leads isn’t always a good thing. You want to make sure you’re presenting an offer that appeals to your target audience.
This means you shouldn’t advertise things that no one would want, like a new iPad or a free trip to Hawaii.
Instead, Promote offers that represent your unique value proposition and organic and paid social posts. Use MailChimp’s Landing Page Builder to promote your page through Google Ads and more.
As mentioned in the previous section, You can use MailChimp automations to send your lead magnet. So if someone signs up for an email course; They will receive a series of timed deliveries.
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Use custom forms on your website to collect email addresses and names. Create your own using MailChimp’s form builder, which you can find under your audience dashboard.
Here, You have reCATPCHA approvals. You can add things like unsubscribe forms and thank you pages. To enable two-factor authentication. Go to option settings and check the box.
Double opt-in doesn’t necessarily attract new subscribers, but it does ensure that they’re actually collecting emails from people who want to receive messages from you.
Which pages does MailChimp use? Reports let you know which email and social media campaigns are working best for your audience. Check the Audience Dashboard for information about which campaigns are making the most progress or where the most contacts are coming from.
Mailchimp Email Marketing Integration
You can get reports that track content that resonates with different segments and use that information to inform your next campaign.
MailChimp’s editing capabilities improve with each price level. We recommend getting the Standard or Pro plan ($14.99+ per month and $299 respectively) for the “full experience”.
Low cost plans, unfortunately. It does not allow full customization. It offers limited styles and lacks control over your brand aesthetic.
MailChimp Content Studio allows you to upload or sync all digital assets and pull them into one central location for easy access. Anyone with access to your business account can see social media posts, emails, Access a content library for easy consistency on landing pages, and more.
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Assets include product images. Copy, This includes logos and other branding elements that you will draw from when designing a campaign.
The idea is, you don’t have to find the latest version of your graphics every time you need to create a new piece of content.
Additionally, Users can view product images, You can link social channels to their store/website so that archives and many other channels can be added to campaigns.
One of MailChimp’s best-known features is its signature WYSIWYG editor. Users have the option to choose from MailChimp’s predefined templates or their own code.
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Today’s consumers are interactive. They’re looking for user-friendly pages—in other words, They must have a reason to stay where they are.
One way to generate more interest in both your landing pages and emails is to swap static images for animated GIFs.
Instead of explaining the same concept in multiple paragraphs, use MailChimp’s tools to create animated GIFs to show how your product works.
Or try using GIFs on Instagram to get followers’ attention, or send them to a Facebook ad to send them to your Messenger bot, which can collect their contact information to add to your database.
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MailChimp recommends editing GIFs in Content Studio, as the final result may not display correctly. Instead, you will need to add your files to the content block.
In your Campaign Builder, GIF: Image? image card You have a few different content blocks to choose from that support Image Group and Image + Caption.
Adding GIFs to emails is easy and offers many of the benefits of using video without the large file size that comes with the investment of time and space.
That is, Not all email clients support GIF. Litmus provides complete instructions for animated GIFs in emails. It’s worth checking out if you’re new to the idea.
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Also, you might need to create a case for animations for a client or a boss.
MailChimp allows you to set up A/B campaigns to test different templates. Consider testing GIFs against their static counterparts to see what works best.
The list of reports within the platform takes two pages to complete, and users can check everything from email stats to revenue and subscriber activity.
MailChimp also integrates with your Google Analytics account to pull even more data into your account.
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Still, Some users have reported that even with all the new updates, MailChimp’s reporting dashboard is a little too simple.
Although in its 18-page merger list, MailChimp does not allow you to review information from all major sources at once.
With that in mind, I recommend using a business intelligence tool like Domo. The platform connects with MailChimp in minutes and allows you to combine data from MailChimp with other sources.
According to PC Mag, Domo has a bit of a learning curve. But once you pull it down, This is proving to be a good method.
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