Best Day To Send Newsletter Mailchimp – If you’re like me, you’re constantly connected to your email client, except when you’re sleeping.
So it drives me a little crazy when people or companies send direct email campaigns all at once. No one wants to wake up with 50 newspapers in their inbox and then find another 10 when they get home from work.
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Gone are the days of checking your email at the start and end of the day on your expensive color iMac. But unfortunately, some companies still seem to stick to that rule.
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I decided to find out the best time to send an email newsletter using the most scientific method… contacting 100 different newsletters and recording all the times they were sent.
These were the New York Times, BuzzFeed, Tim Ferriss, and even Good Fatherhood.
This caused my fund to almost explode for the next month. But I was a soldier. For this study, I selected 500 email newsletters and recorded the date and time they were sent.
First, the best time to send an email is when other companies aren’t sending it. This way of thinking is what all my results are based on.
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In this highly competitive field, why would you want to spend more time trying to be just another one of the pack?
Second, they may say that the best time to send a newsletter is when other companies are sending it.
This may be true because their inner information tells them something important. But if you think from the recipient’s perspective, they probably won’t read all the new email newsletters in their inbox.
Those people will probably select a bunch to read, or just delete them all, like I did. This means that it is not a successful time to send a message.
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After going through my entire inbox, I narrowed it down to one-hour blocks.
A few of these blogs have already been written on sites like CoSchedule, which makes me feel like my findings are valid.
One of the strangest things I’ve noticed is that there is a huge aversion to sending email newsletters during the workday. I find it very interesting because most of it is related to work related topics. This giveaway is a great opportunity for you to take advantage of too!
A quick note before we jump to the results: the times in this article are in Central Standard Time. But the results are specific to your time zone or region.
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In previous studies, people found that the behavior of e-mail recipients is consistent across time zones. Additionally, most email automation tools allow you to schedule emails to be sent at the same time in different time zones.
Also, remember sending emails at the right time is part of the process. You should learn about the different types of email marketing services and remember to follow email marketing best practices.
If you’re looking for the best time to send an email, I’d go for a less popular time. Like when no email is sent.
I mean, why would you want to send a contest to your email every time?
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This immediately reduces the likelihood of your email being read. And you’ll see an immediate drop in email open rates.
In this study, there were three times when email was not sent: 11-12 PM, 1-2 PM, and 2-3 PM.
So, I would say that the times are the best time to know about your newsletter.
As you can see from the graph below, no emails are received during star blocks. Now, which are the three best times to send an email?
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I think it’s a matter of getting to know your customers and doing some testing before you start shipping. But one of the best times to send an email, in my opinion, is starting at 2-3.
By this time the lunch block has passed and people are charging some money. If they are coming back from lunch, the first thing they do is check their email.
Most emails are read within an hour of receipt. So you want to hit someone when he tries to access his computer. Or if they’ve been sitting on their desk for a while – this email will be a sweet sneeze opportunity.
I would recommend reading your email during the 2-3 PM CST window. Or from 1-2 PM CST, but this may cause many customers to take a lunch break.
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If you’re worried about being the only person sending an email at a certain time, there are runners.
These aren’t the best, but they are a better time than most. So your email newsletter might get a little competition, but not much.
I would choose it in a heartbeat if your customer research showed that these periods worked well.
However, these peak blocking times coincide with daily work activities such as commuting to and from the office.
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During those times, I noticed that your email was lost in the shuffle or deleted in the next day’s general inbox cleaning. So be careful while choosing such time.
One of the best running times was 10-11am. It’s an era fueled by countless data driven in-depth articles and blog posts.
Honestly, it doesn’t make sense to me, but it gives your newsletter a great chance to shine.
There is plenty of time for your audience to delete emails that have already been sent. Talk to your friends about Game of Thrones. Take your first coffee break. The first thirst of the night.
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Now that I’ve explained the best times to send an email newsletter, let’s look at some times to avoid them.
There are times when you will have to fight with 20 or more newspapers to get it. Or your reader will choose to delete the newsletter altogether when their mailbox is full.
However, your newsletter will not have a great chance of being seen.
After careful calculations and hard calculations, we found the worst time to send email newsletters.
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Or a thought leader wrote an article about the best time and it went viral.
If you read the graph above, you see that 6-7 PM received the most emails at any time.
I mean, it makes sense why companies send out weekly newsletters these days. People are coming home and starting to relax. They are very receptive to receiving email newsletters about their favorite hobby or business.
But again, you’re fighting to get their attention with another email. Or you can even catch a bad moment and lose your customer quickly.
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I didn’t get upset when they dropped a few magazines at dinner or at the gym.
In fact, based on the data, we can say don’t send your email after a certain time.
Based on my research, any time between 9PM and 2AM should be avoided. About 40% of all letters received are sent during this block.
You’ll be fighting another newsletter for attention. I guess people at that hour don’t want to read your newsletter at that time.
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All your hard work on this newsletter goes unnoticed. Your original ideas are when you browse through dozens of email newsletters to choose the best one, your perfect design and of course the quality. All this comes for nothing! (Sat.
Another questionable time to send an email is between 8 and 9 in my opinion. This period may have been the most email we received in our study, but I still think it’s a bad idea.
This means your audience is getting ready for work, driving to work or just sitting at their desk.
Your newsletter will go through the email stacks you get every morning and when you go to answer job interviews.
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After going through all the time restrictions, I started to wonder if there is a perfect day to send an email. Because sending time is half the battle.
I looked at the data and found the worst day
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